Twitter Can Hurt Your Reputation

If any of you have been on Twitter any time in the past 24 hours, you may have seen the trending hashtag #HasJustineLandedYet .

I logged on about two hours ago and was greeted by crazy backlash to a tweet posted by an apparent employee of PR Company IAC, Justine Sacco.

The tweet was this:





Whether or not it was real or a PR stunt, it was an extremely tasteless thing to post on one of the most prominent and public social-media websites of today. Immediately after posting this tweet, Justine Sacco was said to have boarded her flight to South Africa.

Since then, she has deleted her original Twitter account, however the backlash from the post continues, with around 40 tweets containing the hashtag #HasJustineLandedYet rolling in every minutes.

One thing is for certain...if this tweet was, in fact, real, then the racist messages behind it are undeniable. Twitter users are questioning legitimacy and whether Ms Sacco will still have a job after this social-media PR disaster, or even ever get a job again into the future.

The rest of the story is guaranteed to come out within the next few days. Until then, remember to always think about the consequences of what you're putting up online!

The Plough's Ex-Head Chef Takes to The Company Twitter Account in Outrage

Never let your employees control your social media account. This is something that British pub The Plough learnt the hard way. After firing their head chef just over a week before Christmas, he took to Twitter to vent his outrage.

Unfortunately for The Plough, the Twitter account he used wasn't his own, but instead the account for his ex-employers.

Since then, this topic has gone completely crazy on Twitter, with people expressing both their disgust of firing an employee a week before Christmas, and their love of the way the ex-head chef got his revenge.

Of course, I wouldn't suggest doing this, just in case your ex-employers have a good knowledge of the law and how to best sue you. Also, as funny as this is, we don't know the full story or even why the guy was fired. Until we do, it makes for a funny anecdote and I wish this guy all the best in finding a new job in the future.

The Best Marketing is No Marketing- Beyoncé’s New Album!

The other day, the internet went wild. It wasn’t because Miley Cyrus performed another dance where she couldn’t put her tongue back into her mouth, and it wasn’t because Robin Thicke wrote a sexist song. It went crazy for a different reason.

Pop music royalty, Beyoncé did something that no one expected. Armed and dangerous with an abundance of loyal followers, Twitter suddenly became the platform on which Bey would announce that she had secretly released an album on iTunes without anyone knowing anything about it.

Now that’s what I call a successful album release! The self-titled album Beyoncé by Beyoncé suddenly just appeared on iTunes, with brand 14 new songs and a large number of videos. It wasn’t even given a release date, that’s how secret it was! But it wasn’t leaked early, and basically all of the advertising for her new album has been done via word of mouth in the Twitterverse.

And it all started with one tweet from Columbia Records:

This started the spark, sending Twitter users into overdrive and opening up iTunes to see what new and amazing songs Bey had given us. And you won’t be disappointed! This album is full of amazing lyrics and really relaxing yet catchy music. It’s typical, commanding and awesome Beyoncé, but in my opinion it’s more of a personal album. The fourteen new songs are already a hit with fans, and have already regained the number one throne on iTunes.

I think this post on Tumblr says it all: