The other day, the internet went wild. It wasn’t because Miley Cyrus
performed another dance where she couldn’t put her tongue back into her mouth,
and it wasn’t because Robin Thicke wrote a sexist song. It went crazy for
a different reason.
Pop music royalty, Beyoncé did something that no one expected.
Armed and dangerous with an abundance of loyal followers, Twitter suddenly
became the platform on which Bey would announce that she had secretly released
an album on iTunes without anyone knowing anything about it.
Now that’s what I call a successful album release! The
self-titled album Beyoncé by Beyoncé suddenly just appeared on iTunes, with
brand 14 new songs and a large number of videos. It wasn’t even given a release
date, that’s how secret it was! But it wasn’t leaked early, and basically all
of the advertising for her new album has been done via word of mouth in the
Twitterverse.
And it all started with one tweet from Columbia Records:
This started the spark, sending Twitter users into overdrive and opening up iTunes to see what new and amazing songs Bey had given us. And you won’t be disappointed! This album is full of amazing lyrics and really relaxing yet catchy music. It’s typical, commanding and awesome Beyoncé, but in my opinion it’s more of a personal album. The fourteen new songs are already a hit with fans, and have already regained the number one throne on iTunes.
I think this post on Tumblr says it all:
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