I logged on about two hours ago and was greeted by crazy backlash to a tweet posted by an apparent employee of PR Company IAC, Justine Sacco.
The tweet was this:
Whether or not it was real or a PR stunt, it was an extremely tasteless thing to post on one of the most prominent and public social-media websites of today. Immediately after posting this tweet, Justine Sacco was said to have boarded her flight to South Africa.
Since then, she has deleted her original Twitter account, however the backlash from the post continues, with around 40 tweets containing the hashtag #HasJustineLandedYet rolling in every minutes.
One thing is for certain...if this tweet was, in fact, real, then the racist messages behind it are undeniable. Twitter users are questioning legitimacy and whether Ms Sacco will still have a job after this social-media PR disaster, or even ever get a job again into the future.
The rest of the story is guaranteed to come out within the next few days. Until then, remember to always think about the consequences of what you're putting up online!
No comments:
Post a Comment